Through PPT, video retailers are given monthly access to a wide selection of box office hits, independent releases and foreign films from the industry’s leading suppliers. By providing retailers the opportunity to acquire new inventory in the most cost-efficient manner, PPT enables retailers everywhere, regardless of size, to increase both the depth and breadth of their inventory, and therefore satisfy customer demand and compete effectively in the marketplace.
PPT allows participating video retailers to have new release movies delivered right to their store for a low, one-time cost (fees typically range from $0.00 to $1.50). Title rental revenue is then shared between the retailer and the studio or supplier that distributes the movie.
After as little as 28 days, retailers can begin selling these units as "previously viewed" inventory. Sales revenue is shared between the retailer and the studio or supplier. PPT retailers are able to significantly grow their PV revenue. Once the 6-month lease term has concluded, retailers can either buy the remaining units at a fraction of the retail cost (typically $0 to $1.25) or return them.
Under the PPT arrangement, retailers can expect to pay between an average of $8 to $12 total per-unit, a fraction of the cost of using a wholesale distributor where units generally cost between $18 and $22+.